Director of Communications

About This Role

This Director of Communications will lead the development and execution of communications strategies for a national membership association, ensuring brand amplification, messaging consistency, and positive reputation. This role involves overseeing media strategies, managing communications teams, and working to expand the organization's reach.

Responsibilities

• Develop, implement, and evaluate an annual communications plan across target audiences
• Oversee media strategies and tactics to proactively position and promote the organization as an industry leader
• Ensure consistent use of the organization's brand and messaging across all communications
• Provide final review and editorial oversight for all public-facing communications
• Oversee the development, distribution, and maintenance of all print and electronic collateral
• Manage budgets for communications and corporate activation campaigns
• Manage the organization's websites and social platforms, ensuring messaging and brand alignment
• Ensure SEO and ADA/WCAG compliance for digital assets
• Direct and manage communications team (pr/media relations, social media, content creation, editorial oversight, graphic design, marketing and online tools)
• Oversee the generation of content that engages audience segments and leads to measurable reach and impact

Requirements

• 15+ years of related experience or equivalent
• 10+ years of management experience
• Strong interpersonal and communication skills
• Excellent writing/editing and verbal communication skills
• Strong knowledge of AP style
• Proficiency with Microsoft Office Suite
• Strong understanding of SEO, WCAG, and UX/UI
• Understanding of Google Analytics and Google Tag Manager

Qualifications

• Bachelor’s degree in related discipline or equivalent work experience
• Minimum of 15 years of related experience or equivalent combination of education and related experience and 10 years of management experience

Nice to Have

• Knowledge of Adobe Creative Suite
• Knowledge of Word Press
• Knowledge of Kentico 13
• Knowledge of marketing automation/email marketing platforms
• Knowledge of association environment

Skills

* Required skills

Benefits