Director, Marketing

About This Role

Lead innovative marketing strategies and a high-performing team for a leading non-profit biological resources and standards organization. Drive brand awareness, collaborate with sales for revenue objectives, and advance the organization's mission.

Responsibilities

• Direct the development and execution of marketing strategies for new and existing products, ensuring alignment with organizational goals
• Define success metrics, analyze performance, and forecast growth to drive engagement and market impact
• Lead the daily activities of the marketing team, including planning, staffing, budgeting, and expense management
• Implement process improvements and ensure efficient operations across campaigns, events, and public relations initiatives
• Partner with senior management, sales, and product teams to create impactful content, tools, and programs that support revenue objectives
• Oversee digital marketing initiatives such as SEO, SEM, email marketing, and analytics while maintaining brand standards and monitoring competitive trends

Requirements

• Bachelor's degree or equivalent experience
• 15+ years of marketing experience
• 6+ years in a supervisory or leadership role
• Demonstrated ability to develop and implement robust marketing strategies, analyze performance metrics, forecast growth accurately, and adapt to evolving market trends
• Deep understanding of economic indicators, competitive analysis, and customer insights
• Demonstrated success in leading teams, managing budgets, and driving operational efficiency
• Extensive knowledge of SEO, SEM, email marketing, digital analytics, and emerging digital trends

Qualifications

• Bachelor's degree or equivalent experience
• 15 or more years of marketing experience, including 6 or more years in a supervisory or leadership role

Nice to Have

• Prior marketing experience in the life sciences sector

Skills

* Required skills

Benefits