Digital Marketing Strategist

About This Role

This Digital Marketing Strategist will implement client digital marketing programs, including developing strategies, executing campaigns, and reporting on performance. The role involves direct client interaction and collaboration with internal teams.

Responsibilities

• Implement and execute day-to-day SEO, AEO, Paid Search, Display, and Social Media Advertising campaigns
• Oversee and execute day-to-day digital marketing campaigns, ensuring they are on time and on budget
• Implement tactics such as A/B testing, audience segmentation, and optimization of marketing channels
• Set up, monitor, and adjust tracking for key performance indicators
• Use data analytics tools to evaluate campaign effectiveness and provide insights
• Prepare and present monthly performance reports, communicating results and strategic recommendations to clients and stakeholders
• Communicate the rationale behind strategies to clients and team members
• Work with team members to troubleshoot and adjust campaigns based on real-time data and insights
• Continually pursue ongoing education to stay current with industry trends
• Demonstrate a deep understanding of client business, including developing financial acumen

Requirements

• 4-6 years of experience collaborating with clients, internal teams, and third-party vendors
• Expertise in social platforms, Google Ads, Google Analytics, and SEO

Qualifications

• 4-6 years of experience collaborating with clients, internal teams, and third-party vendors to develop and execute full-funnel digital strategies

Skills

* Required skills