Demand Generation Marketing Manager

About This Role

This Marketing Manager will lead demand generation, activation, and marketing operations for a real estate automation platform. The role focuses on bringing high-quality leads into the system and guiding users to meaningful product intent, measured by Marketing Qualified Leads (MQLs) and activation quality.

Responsibilities

• Generate and activate demand for brokerages, teams, and agents
• Deliver high-quality B2B marketing qualified leads to the sales team
• Drive self-service user activation by guiding users to successfully build workflows
• Execute marketing campaigns across brokers, teams, agents and partner channels
• Work closely with partners to unlock demand through existing partner ecosystems
• Support partner co-marketing and outreach campaigns
• Build and manage lifecycle automation (email, onboarding, activation)
• Create sales and partner enablement materials (one-pagers, decks, guides)
• Track and report on lead quality, activation, and campaign performance

Requirements

• 3 years of experience in SaaS B2B marketing
• Strong understanding of lead funnels, lifecycle automation, and attribution
• Ability to execute hands-on while collaborating cross-functionally
• Comfort working in an early-stage, fast-moving environment

Qualifications

• 3 years of experience in SaaS B2B marketing

Nice to Have

• Experience in real estate technology

Benefits