Culture GTM Lead

About This Role

Define and scale Kalshi's culture-driven growth strategy by identifying priority cultural categories and communities. This role involves cross-functional collaboration to launch experiments and drive sustained user growth for prediction markets.

Responsibilities

• Develop and own Kalshi’s culture GTM strategy, identifying priority cultural categories, moments, and communities to pursue
• Evaluate and test different culture-driven acquisition channels, including events, partnerships, creators, and community-led activations
• Design and execute referral and incentive strategies tailored to culture-first audiences to drive organic growth
• Partner closely with Marketing, Product, Design, and Data to launch experiments and iterate quickly based on performance
• Define success metrics for culture GTM initiatives and analyze performance to inform future investment and prioritization
• Build playbooks for how Kalshi engages with cultural moments in a way that is timely, authentic, and on-brand
• Identify opportunities to turn real-world or digital cultural moments into scalable acquisition engines

Requirements

• 3-6 years of experience in growth marketing, go-to-market, partnerships, community, or a related role in consumer tech, media, or fintech
• Proven ability to translate cultural insight into concrete GTM strategies and execution
• Strong strategic thinking paired with hands-on execution – comfortable building from zero
• Experience designing or scaling referral, ambassador, or community-driven growth programs
• High ownership mindset with the ability to manage multiple experiments and priorities simultaneously
• Strong cross-functional collaboration skills and comfort working in fast-paced, ambiguous environments
• Excellent written and verbal communication skills

Qualifications

• 3-6 years of experience in growth marketing, go-to-market, partnerships, community, or a related role in consumer tech, media, or fintech

Nice to Have

• Experience working with creators, cultural institutions, live events, or entertainment-driven brands
• Background in consumer fintech, marketplaces, or regulated consumer products
• Deep intuition for internet culture and emerging trends

Benefits