CRM Media Manager

About This Role

This role will lead Riddell's owned and paid media strategy and execution across digital channels, with a strong focus on CRM, to drive brand awareness, customer acquisition, and e-commerce sales. The Manager will collaborate closely with Digital Commerce and Marcom teams to build a data-driven marketing engine, overseeing all aspects of website traffic, creative campaigns, paid media budget, and CRM strategy for Riddell's direct-to-consumer markets.

Responsibilities

• Lead the end-to-end buildout of Riddell's CRM ecosystem, from platform selection to full implementation
• Establish customer segmentation strategy across lifecycle stages, behavioral triggers, product ownership, and value tiers
• Evaluate CRM media performance and report on retention impact, revenue lift, and customer LTV growth
• Develop and oversee the annual paid media plan aligned with eCommerce sales goals, brand campaigns, and product launches
• Manage the full media mix including paid search, paid social, programmatic, video, display, and retargeting
• Partner with E-Commerce to ensure site promotions and launches are supported by media
• Build weekly and monthly reports summarizing key performance metrics such as impressions, CTR, CPC, conversion rate, CAC, and ROAS
• Translate complex performance data into clear, actionable insights for leadership

Requirements

• Authorized to work in the U.S.
• Bachelor's degree in Marketing, Communications or related field
• 5-8 years of experience in digital media management
• Excellent communication and project management skills
• Deep expertise of CRM platforms
• Strong knowledge and passion for football

Qualifications

• Bachelor's degree in Marketing, Communications or related field
• 5-8 years of experience in digital media management, preferably in eCommerce, consumer brands, agency or sports team/league environment

Nice to Have

• Experience in eCommerce, consumer brands, agency or sports team/league environment
• Emarsy CRM platform experience
• Understanding of digital marketing funnel and data-driven best practices
• Strong knowledge of the football community, such as the NFL and its Clubs

Skills

* Required skills