CRM Marketing Manager

About This Role

This role involves owning the strategy and performance of email and SMS engagement campaigns across the customer journey for key insurance lines of business. You will manage a team, drive cross-functional collaboration, and serve as the subject matter expert for CRM nurture and acquisition strategies.

Responsibilities

• Own all email marketing and SMS channel strategy across 20+ brands and 3M+ contacts, including prioritization, execution, and monitoring of performance
• Manage a team of CRM Specialists and Analysts to configure, schedule, project manage, and test multiple campaigns and journeys weekly/monthly
• Collaborate with Product Owners, Project Managers, and Integrated Marketing teams to prioritize communications from conception to reporting results
• Serve as Subject Matter Expert and voice of the consumer, navigating personalization and segmentation while staying up to date on industry changes and regulations
• Establish standard operating procedures on deliverability, testing & QA, and approvals to ensure operational efficiency
• Work with Business and Marketing leadership to innovate new tactics, such as cross-sell campaigns and automations, to drive breakthrough growth

Requirements

• Bachelor's degree or equivalent
• 5+ years’ experience managing email & lifecycle marketing campaigns with proven track record of performance
• 1+ years’ experience managing direct reports and/or external vendors

Qualifications

• Bachelor’s degree or equivalent
• 5+ years’ experience managing email & lifecycle marketing campaigns

Benefits