CRM Lead

About This Role

The CRM Lead will be the first member of the Runna team to focus purely on acquisition, working to convert Strava athletes into Runna athletes through best-in-class lifecycle marketing. This role involves building and managing complex customer journeys and automations using various communication channels to drive conversion and retention.

Responsibilities

• Build and manage complex customer journeys and automations across Strava and Runna in Iterable, using Email, Push notifications and In-app messages.
• Set out and execute an A/B testing schedule for content, creative, and journey optimisations to drive better results and achieve business goals.
• Own campaign reporting, providing clear insights and recommendations on CRM's impact on core Key Performance Indicators.
• Explore new tools and technologies to enhance the CRM tech stack and maintain a cutting-edge approach.
• Manage and optimise the AI-powered CRM platform (Aampe), sharing key learnings and insights for the broader CRM strategy.

Requirements

• 4+ years of CRM experience in a B2C app environment
• Hands-on experience with marketing platforms like Iterable, Braze, or HubSpot
• Comfort owning end-to-end campaigns from brainstorming to reporting
• Strong understanding of segmentation strategies and A/B testing best practices
• Experience using product analytics tools like Mixpanel

Qualifications

• 4+ years of CRM experience, ideally in a B2C app environment, managing campaigns and automations across Email, Push Notifications, and In-app Messages.

Nice to Have

• Basic HTML/CSS skills
• Knowledge of email deliverability best practices
• Passion for running, fitness or sport
• Experience with AI-driven CRM platforms like Aampe

Skills

* Required skills

Benefits