Copywriter - WGU Academy

About This Role

This Copywriter role is responsible for developing compelling marketing content across various channels for WGU Academy, ensuring messaging aligns with brand standards and objectives. The role involves extensive participation in messaging strategy, product marketing campaigns, and lifecycle management.

Responsibilities

• Develop clear, compelling copy for marketing channels including web pages, email campaigns, direct mail, print collateral, lifecycle campaigns, and SEO content
• Partner with internal and external stakeholders to understand business objectives and translate them into creative strategies for marketing campaigns
• Ensure copy integrity and maintain WGU’s brand voice and standards
• Build and maintain deep product knowledge and audience understanding for targeted messaging
• Collaborate with designers and creative partners to develop and execute concepts from brief to final deliverables
• Manage and maintain website content, incorporating SEO best practices and blog strategy
• Incorporate feedback and changes from reviewers, business partners, and legal stakeholders while managing project flow

Requirements

• Exceptional writing skills
• Ability to produce compelling, accurate, and audience-appropriate copy across digital and print channels
• Strong collaboration skills
• Ability to translate complex topics into clear, engaging messaging
• Excellent written and verbal communication skills
• Analytical and problem-solving skills
• Strong organizational skills
• Proficiency with Microsoft Office Suite (Word, Excel)
• Experience working with a monthly content calendar
• Writing samples required

Qualifications

• Bachelor's degree or advanced degree
• 2+ years of copywriting experience (or advanced degree without experience)

Nice to Have

• 3+ years of copywriting experience
• Openness to exploring and leveraging AI tools for copywriting and content development
• Familiarity with or experience using project management tools

Skills

* Required skills

Benefits