Content Strategist

About This Role

This role involves leading the planning, creation, and optimization of multichannel content for Wondr Health's B2C marketing efforts. The Content Strategist will drive customer acquisition and engagement through various communication channels, partnering closely with product and creative teams.

Responsibilities

• Own the B2C content roadmap across adoption and engagement, aligning to priority growth targets and participant lifecycle stages
• Create and optimize emails, SMS, print mailers, flyers, on-site communications, social ads, and landing page copy that convert eligible populations
• Architect and write emails, SMS, push, and in-app notifications that reinforce habit formation, highlight new content/features, and celebrate progress
• Build creative briefs and test plans for Creative, specifying audience, goals, hypotheses, success metrics, and required variants
• Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy
• Support new product and feature launches, develop clear, differentiated messaging frameworks and content that articulates value-props
• Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals
• Develop content that is trigger based and supportive of lifecycle journeys leveraging motivator-based messaging
• Own the marketing asset library and develop/execute a strategic plan for re-envisioning consumer materials used by clients
• Conduct thorough research on industry trends, competitor messaging, and participant preferences
• Maintain Wondr's voice/tone, and editorial standards across channels; ensure inclusive, empathetic content
• Integrate participant personas and motivator segments into content strategy and execution, tailoring messaging by audience needs

Requirements

• 5-8 years in consumer content strategy/copywriting for performance marketing across email/SMS/push/social/landing pages
• Demonstrated success driving measurable enrollment and ongoing engagement through structured testing and lifecycle messaging
• Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content
• Proficiency with content briefing, modular copy systems, and multichannel orchestration
• Strong collaboration skills with Product and Creative; comfort working in agile sprints and responding to data-driven iteration

Qualifications

• BA/BS required. Degree in Marketing, Communications or English preferred.
• 5-8 years of experience in consumer content strategy/copywriting for performance marketing across email/SMS/push/social/landing pages

Nice to Have

• Health, wellness, or digital product experience
• Familiarity with platforms like Iterable or equivalent MAP/CRM tools

Skills

* Required skills