Content Marketing Manager - Leadership Engagement Program

About This Role

The Content Marketing Manager will recruit and interview product leaders for spotlight interviews, create compelling content based on these interviews, and manage marketing campaigns to promote the Leadership Engagement Program.

Responsibilities

• Source, recruit, and interview Product leaders for spotlight interviews
• Prepare for and conduct engaging and insightful spotlight interviews
• Manage pre- and post-interview relationships with guests to ensure a positive experience and ongoing engagement
• Collaborate with the marketing team to create compelling content based on spotlight interviews, including blog posts, articles, videos, and social media content
• Develop and execute marketing campaigns to promote spotlight interviews and related content
• Analyze and report on the performance of the Leadership Engagement Program, using data-driven insights to optimize strategies and achieve objectives

Requirements

• Strong verbal communication skills and executive presence, with experience interacting regularly with executives
• Proven experience in recruiting and managing relationships with external stakeholders, such as freelancers, podcast guests, etc.
• Exposure to the product and tech industry, with a solid understanding of industry trends and dynamics
• Proficiency in editing written content and crafting compelling narratives
• Familiarity with editorial structure and content creation best practices
• Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
• Analytical mindset with the ability to interpret data and drive actionable insights

Benefits