Chief Operating Officer - Heavy Equipment

About This Role

This Chief Operating Officer will provide strategic leadership to a rapidly growing heavy equipment dealership, translating the CEO’s vision into operational execution. The role involves overseeing core functions like sales, rental, service, and logistics to maximize profitability and efficiency across multiple locations. This executive will also drive operational excellence and lead strategic growth initiatives.

Responsibilities

• Develop and execute operational strategies aligned with company growth objectives and CEO’s vision
• Oversee daily dealership operations, including Parts and Service Departments, to maximize productivity, utilization, and customer satisfaction
• Implement policies, procedures, and automation tools to streamline workflows and improve efficiency
• Recruit, develop, and motivate high-performing teams across sales, rental, service, and branch management
• Lead equipment sales, rentals, logistics, maintenance, and fleet operations across multiple locations
• Establish performance dashboards and analyze metrics to guide operational and strategic decisions
• Manage the full lifecycle of heavy equipment, including new and used equipment acquisitions, fleet rotation, and rental purchase options (RPO)
• Develop and manage operating budgets, capital expenditure plans, and revenue forecasts, overseeing P&L performance and gross margin targets
• Support expansion into new markets, OEM relationship management, and integration of acquired businesses
• Build and maintain executive-level relationships with key customers, OEMs, and strategic suppliers
• Implement and monitor KPIs such as Mean Time to Repair (MTTR), Right First Time (RFT), equipment utilization, and technician efficiency

Requirements

• 10-15+ years of progressive leadership experience within heavy equipment, construction machinery, or industrial distribution environments
• Bachelor’s degree in Business, Engineering, or a related field
• Deep understanding of dealership operations, including rental fleets, depreciation strategies, RPO programs, and regulatory/safety compliance
• Proven success leading multidisciplinary, geographically dispersed teams and building a high-performance culture
• Exceptional communication, negotiation, and relationship-building abilities, with a hands-on yet strategic leadership style
• Strong financial and operational analytics skills with a track record of data-driven improvement initiatives

Qualifications

• Bachelor’s degree in Business, Engineering, or a related field
• 10-15+ years of progressive leadership experience within heavy equipment, construction machinery, or industrial distribution environments

Nice to Have

• MBA

Skills

* Required skills

Benefits