Campaign Manager, Global Demand Generation (Ops)

About This Role

This Campaign Manager role is crucial for orchestrating global demand generation campaigns at Copado, bridging product marketing strategy with execution across various teams.

Responsibilities

• Execute the end-to-end delivery of global integrated GTM campaigns
• Translate high-level GTM strategies into actionable project plans
• Monitor the operational aspect of major product launches and quarterly campaign themes
• Act as the primary liaison between Product Marketing, Field Marketing, Event Marketing, and Digital Marketing
• Own and manage the Master Global Marketing Calendar to ensure balanced cadence and prevent conflicts
• Utilize project management tools like Asana to drive accountability and adherence to schedules
• Aggregate and consolidate marketing results across all channels (Digital, Field, Event, Partner)
• Monitor active campaigns against Demand Gen KPIs (MQLs, Pipeline Influenced) and recommend real-time pivots
• Educate Business Development Representative (BDR) teams with context, talking points, and Campaign Kits
• Establish regular feedback mechanisms with BDR and Sales leadership to ensure lead quality and messaging resonance

Requirements

• 5-7+ years experience in B2B Demand Generation or Campaign Management
• Proven track record of managing complex, multi-channel calendars
• Ability to hold cross-functional teams accountable to deadlines
• Proficiency with Salesforce CRM (understanding Campaign objects, lead statuses, and creating reports)
• Experience with Marketing Automation Platforms (Pardot or HubSpot)
• Strong ability to consolidate data from disparate sources (e.g., Google Analytics, CRM, Event Platforms) into unified performance dashboards
• Ability to articulate performance metrics to executive leadership
• Strong writing skills for email copy, landing page headlines, and BDR scripts

Qualifications

• 5-7+ years experience in B2B Demand Generation or Campaign Management, preferably in the SaaS/DevOps space

Nice to Have

• Experience in the SaaS/DevOps space
• Familiarity with the Salesforce ecosystem

Skills

* Required skills

Benefits