Campaign Manager, Global Demand Generation (Ops)
Posted 3 months ago Expired
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Upload Your ResumeAbout This Role
This Campaign Manager role is crucial for orchestrating global demand generation campaigns at Copado, bridging product marketing strategy with execution across various teams.
Responsibilities
- Execute the end-to-end delivery of global integrated GTM campaigns
- Translate high-level GTM strategies into actionable project plans
- Monitor the operational aspect of major product launches and quarterly campaign themes
- Act as the primary liaison between Product Marketing, Field Marketing, Event Marketing, and Digital Marketing
- Own and manage the Master Global Marketing Calendar to ensure balanced cadence and prevent conflicts
- Utilize project management tools like Asana to drive accountability and adherence to schedules
- Aggregate and consolidate marketing results across all channels (Digital, Field, Event, Partner)
- Monitor active campaigns against Demand Gen KPIs (MQLs, Pipeline Influenced) and recommend real-time pivots
- Educate Business Development Representative (BDR) teams with context, talking points, and Campaign Kits
- Establish regular feedback mechanisms with BDR and Sales leadership to ensure lead quality and messaging resonance
Requirements
- 5-7+ years experience in B2B Demand Generation or Campaign Management
- Proven track record of managing complex, multi-channel calendars
- Ability to hold cross-functional teams accountable to deadlines
- Proficiency with Salesforce CRM (understanding Campaign objects, lead statuses, and creating reports)
- Experience with Marketing Automation Platforms (Pardot or HubSpot)
- Strong ability to consolidate data from disparate sources (e.g., Google Analytics, CRM, Event Platforms) into unified performance dashboards
- Ability to articulate performance metrics to executive leadership
- Strong writing skills for email copy, landing page headlines, and BDR scripts
Qualifications
- 5-7+ years experience in B2B Demand Generation or Campaign Management, preferably in the SaaS/DevOps space
Nice to Have
- Experience in the SaaS/DevOps space
- Familiarity with the Salesforce ecosystem
Skills
* Required skills
Benefits
About Copado
Copado is revolutionizing the way organizations approach Salesforce DevOps, empowering teams to collaborate more effectively and deliver higher quality software faster.