Brand Director

About This Role

The Brand Director for Defend by Tactacam will strategically own and evolve Defend's brand identity, narrative, and go-to-market approach. This role involves driving brand preference, ensuring consistent messaging across all channels, and collaborating with creative, product, and sales teams to deliver significant business impact.

Responsibilities

• Own Defend’s brand strategy, positioning, and long-term narrative
• Clearly articulate who Defend is for, what problem is solved, and why the brand wins
• Define Defend’s role in the cellular security category and challenge market perceptions
• Establish and evolve Defend’s messaging hierarchy and tone of voice
• Lead Defend’s annual and quarterly brand planning
• Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships
• Own Go-To-Market strategy for new product and feature launches
• Partner closely with the Creative Director to shape creative direction and storytelling
• Provide clear, inspiring briefs that translate strategy into world-class creative
• Act as the internal voice of the customer across Product, CX, Sales, and Leadership
• Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
• Help mentor and develop future brand team members as the organization grows

Requirements

• 7+ years of experience in brand management, marketing strategy, or product marketing
• Proven track record owning and growing a brand
• Deep understanding of brand positioning, customer insight, and messaging frameworks
• Experience partnering with creative teams to bring strategy to life
• Strong cross-functional leadership skills, with the ability to influence without direct authority
• Comfort presenting to executive leadership and defending strategic decisions
• Experience working in fast-paced, entrepreneurial, or challenger brand environments

Qualifications

• 7+ years of experience in brand management, marketing strategy, or product marketing

Nice to Have

• Experience in security, construction, ag, outdoor, or B2B-adjacent categories
• Background in DTC + retail brands
• Experience with subscription or hardware-enabled products
• Experience launching new products or defining new categories
• Believes brand is a growth lever, not a “nice to have”
• Obsesses over clarity—who this is for, why it matters, and why it wins
• Balances long-term brand building with short-term business impact
• Thinks in narratives, not just taglines

Benefits