Associate Product Marketing Manager

About This Role

The Associate Product Marketing Manager executes and scales go-to-market and messaging initiatives for clients and prospects. This role focuses on positioning and communicating EMARKETER’s products, research, and subscriptions to external and internal stakeholders.

Responsibilities

• Support go-to-market execution for product and subscription content launches through messaging development, research, and campaign alignment
• Conduct competitive research, market analysis, and win or loss interviews and share insights with cross-functional stakeholders
• Partner with Sales Enablement to develop internal assets such as battle cards, training materials, call scripts, and positioning guides
• Collaborate with Product Marketing Managers to source, develop, and amplify customer case studies, testimonials, and success stories
• Support customer engagement, retention, and loyalty initiatives that reinforce product value and adoption
• Gather, synthesize, and communicate customer feedback to inform product strategy, messaging, and go-to-market planning
• Analyze performance of product marketing assets and campaigns to identify what is working and recommend improvements

Requirements

• Strong program management skills
• Experience coordinating, writing, and managing marketing campaigns
• Excellent organizational skills and attention to detail
• Clear and effective communication skills across cross-functional teams, stakeholders, and customers
• Ability to convey complex ideas in a clear, compelling way to diverse audiences

Nice to Have

• Exposure to product or customer marketing
• Familiarity with marketing automation and CRM platforms such as Salesforce and Sigma

Skills

* Required skills

Benefits