Associate Media Director - Pharma

About This Role

Clutch Creative is seeking an Associate Media Director with pharmaceutical media agency experience to strategically plan, implement, and manage diverse media campaigns for multiple accounts, ensuring maximum ROI and achievement of client business goals. This role involves proactive identification of new opportunities, budget management, and data-driven optimization.

Responsibilities

• Strategically plan, implement, and manage print, digital, social media, OOH, DOOH, and CTV campaigns across various platforms, ensuring maximum ROI and achievement of client business goals for multiple accounts.
• Proactively identify, assess, and implement new opportunities and optimizations within digital channels.
• Formulate and execute comprehensive paid search strategies, encompassing keyword research, ad copywriting, bid management, and campaign optimization.
• Conduct daily monitoring of key platform performance metrics to inform and enhance paid media strategy.
• Effectively manage and allocate budgets across multiple channels, aligning with approved budgets and campaign KPIs.
• Monitor and analyze critical performance metrics, delivering insightful and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, and market trends.
• Execute and analyze digital paid media campaign tests, extracting data-driven insights to maximize ROI.
• Coordinate with digital and traditional media teams, strategically planning media buys to ensure seamless integration into the overall marketing plan.

Requirements

• 6-8+ years of experience in digital & traditional media
• 3+ years of experience in a pharmaceutical media agency setting
• Proficiency in managing innovative media platforms
• Proficiency in Microsoft Office Suite and Google Suite
• Bachelor ’s Degree in media, marketing, or similar.
• Experience in managing integrated media planning/buying

Qualifications

• Bachelor ’s Degree in media, marketing, or similar.
• 6-8+ years of experience in digital & traditional media required. 3+ years of experience in a pharmaceutical media agency setting required.

Nice to Have

• POC experience
• Client-facing experience

Skills

* Required skills