Associate, Investment, Programmatic

About This Role

This role is responsible for the precise placement, monitoring, and optimization of digital media orders to ensure flawless execution of client advertising programs. This involves providing high-level service in media planning, placement, and reporting, all while maintaining accuracy and timeliness.

Responsibilities

• Facilitate building, launching and maintaining digital campaigns across digital channels for assigned accounts
• Execute ongoing media activation and maintenance tasks, including account pacing, keyword analysis, optimization, forecasting
• Utilize strong analytical skills to extract insights from campaign data and provide data-driven recommendations
• Assist in the development of media strategy and recommendations, and contribute to client presentations
• Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance
• Support the pacing, optimization, and management of campaigns
• Monitor campaign performance through regular delivery reporting and troubleshoot issues
• Facilitate the analysis and interpretation of data trends to develop improvement solutions
• Collaborate with leadership and peers to enhance operational efficiency, tools, systems, and workflows
• Represent Rise to vendor representatives to analyze the value and applicability of media vehicles/tactics

Requirements

• Ability to speak, read and write the English language
• Strong analytical capabilities
• Superior oral and written communication skills
• High comfort level participating in brainstorms and ideation sessions
• Ability to work with a team to think tactically and execute accurately

Qualifications

• Bachelor’s degree (communications, marketing, advertising, or business)
• 0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus

Nice to Have

• Agency experience
• Foundational / practical experience with Excel
• Working knowledge of media platform management tools
• Experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager
• Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan

Skills

* Required skills