Associate Director, Product Management - Salesforce CRM Healthcare Payer

About This Role

Lead the strategic vision, product roadmap, and enterprise adoption of Salesforce CRM and Analytics within a healthcare payer ecosystem. Drive platform optimization, data-driven decision-making, and customer engagement across Sales, Service, and Care Management functions.

Responsibilities

• Define and own the Salesforce CRM and Analytics product strategy aligned with enterprise objectives, focusing on payer-specific use cases.
• Translate business priorities into a clear Salesforce product roadmap, including data modeling, advanced reporting, dashboarding, and analytics solutions.
• Lead platform governance and standards, ensuring consistency, scalability, and alignment with security, compliance (e.g., HIPAA), and enterprise architecture.
• Oversee development of advanced dashboards, reports, and storytelling features in Salesforce CRM Analytics, leveraging SAQL, lenses, and datasets.
• Partner with business and technical stakeholders to gather requirements and prioritize high-impact use cases across Sales, Service, and Operations.
• Lead strategic data integration initiatives, ensuring seamless connectivity between Salesforce, Snowflake, legacy systems, and external data sources.
• Collaborate with Salesforce developers and architects to define scalable solutions using Apex, LWC, SOQL, Async Apex, Visualforce, and automation tools.
• Champion data governance, access control, and compliance policies on the Salesforce platform, working closely with InfoSec and Data Privacy teams.
• Establish and track key KPIs and adoption metrics, ensuring continuous improvement in platform usability, data quality, and reporting accuracy.
• Serve as a thought leader on CRM analytics and Salesforce innovation, identifying opportunities to leverage emerging features, AI capabilities, and platform enhancements.

Requirements

• 7+ years of product management or platform ownership experience
• 4+ years focused on Salesforce CRM and analytics in a large enterprise environment
• Experience in healthcare payer organizations with a strong understanding of payer business processes
• Proven track record of leading cross-functional teams to deliver enterprise-grade Salesforce solutions (Sales Cloud, Service Cloud, CRM Analytics)
• Proficiency in Salesforce CRM Analytics (SAQL, dataflows, lenses, datasets, dashboards)
• Solid grasp of data visualization best practices
• Hands-on understanding of Salesforce configuration and customization tools (Apex, LWC, Flows, security/sharing settings)
• Deep understanding of data modeling, ETL processes, and CRM data integration with systems like Snowflake or other third-party platforms
• Strong communication, stakeholder engagement, and executive presentation skills
• Experience implementing and maintaining Salesforce platform best practices, with a focus on scalability, compliance, and governance

Qualifications

• Bachelor’s degree in Computer Science, Data Science, Business, or Healthcare Administration required. Master’s degree or equivalent experience in Product Management, Health Informatics, or Data Analytics preferred.
• 7+ years of product management or platform ownership experience, with at least 4 years focused on Salesforce CRM and analytics in a large enterprise environment.

Nice to Have

• Familiarity with payer-specific analytics use cases (risk stratification, member segmentation, provider network performance)
• Experience managing Salesforce COEs or participating in platform governance boards
• Exposure to AI/ML capabilities within Salesforce CRM Analytics or roadmap planning for advanced predictive models

Skills

* Required skills

Certifications