Associate Director, PI HCP Marketing

About This Role

This role is for an Associate Director, HCP Marketing, within the Plasma Derived Therapies Business Unit, focusing on Immune Deficiency and Neuromuscular franchise. The individual will contribute to developing the strategic direction and executing marketing tactics for a new IG portfolio product, aiming for a best-in-class launch in Primary Immunodeficiency.

Responsibilities

• Develop strategic direction for the newest addition to the IG portfolio, particularly for a best-in-class launch in Primary Immunodeficiency.
• Develop and execute tactics for HCP marketing, including personal and non-personal promotion, search, professional engagements, and congress presence.
• Lead the implementation of all HCP pull-through marketing, partnering with internal stakeholders and external agencies.
• Partner with SCIG brand team to ensure clarity in brand differentiation.
• Collaborate with Insights & Analytics to refine portfolio strategy, distill insights, validate business opportunities, and optimize channel mix.
• Own strategically aligned engagement plans and tactics, ensuring successful execution.
• Recognize industry/competitive trends to identify brand growth opportunities and best practices.
• Manage multiple agencies from strategic brief ideation through to delivery, ensuring accountability to Takeda USBU policies, standards, timelines, and budgets.
• Oversee the direction and deliverables of multiple priorities, ensuring internal stakeholder alignment across partners, including PRT, medical affairs, compliance, and IT.

Requirements

• Bachelor's degree
• 8+ years' experience with increasing responsibilities in sales, marketing or related function
• 4+ years of dedicated experience engaging with HCPs
• Ability to foster collaboration and enable teamwork
• Ability to set priorities, develop roles and responsibilities, and manage external partners
• Deep understanding of a brand/franchise strategy and how to effectively engage HCPs
• Strong understanding of business, finance and risks/benefits of decisions
• Experience in marketing strategy and tactic design with an ability to communicate ideas
• Broad-based HCP Marketing knowledge from non-personal to field sales
• Ability to leverage data and analytics to distill insights and drive data-based decision making
• Comfortable with emerging technologies, adaptability to digital tools, and openness to AI-enabled processes

Qualifications

• Bachelor's degree
• 8+ years' experience with increasing responsibilities in sales, marketing, or related function, with 4+ years of dedicated experience engaging with HCPs.

Nice to Have

• MBA
• Pharmaceutical industry experience
• Experience working on a product launch
• Experience in PDT, particularly Primary Immunodeficiency
• Experience developing engagement plans for thought leaders / key opinion leader management and ability to comfortably liaise with these customers

Skills

* Required skills

Benefits