Associate Director, Brand Capabilities

About This Role

This role will drive brand excellence initiatives and foster continuous improvement within the Brand Capabilities Team, part of Commercial Learning & Development. Success relies on strategic thinking, problem-solving, and effective communication to inspire and influence brand teams.

Responsibilities

• Partner and advise brand and launch teams on marketing capabilities such as Product Positioning, Insights Generation, Brand Planning, Customer Engagement and Measurement
• Identify capability and learning needs with brand partners
• Facilitate connections and sharing of best practices across the USBU
• Work directly with launch teams to develop needed brand capabilities and business outputs for launch
• Parlay marketing subject matter expertise into the learning environment by identifying new learning modalities, creating curriculum and upskilling marketers
• Identify competency and capability development opportunities with brand team colleagues and partner on solutions
• Collaborate and support the ongoing development and execution of the brand capabilities roadmap
• Influence and foster change management elements through initiatives such as community of practice, communications, best practice sharing
• Manage resource requirements, project plans and budget
• Measure results to assess impact and improve future initiatives

Requirements

• Minimum 8 years of marketing & brand experience
• Ability to influence senior-level management and key stakeholders
• Ability to set priorities, deliver on deadlines and develop workflow processes and tasks in an evolving, dynamic marketplace
• Strong analytical skills and budget management experience
• Excellent interpersonal and communication skills
• Ability to demonstrate strategic and critical thinking, as well as problem solving skills
• Strong organizational, planning and project management skills
• Track record of successful leadership, management, and development of small to medium, multi-disciplinary dispersed teams

Qualifications

• BS/BA degree with MS/MBA preferred
• Minimum of 8 years of marketing & brand experience through a variety of marketing roles

Nice to Have

• MS/MBA preferred
• Experience across stages of a brand’s life cycle (launch, growth and end of life cycle)
• Experience leading annual Brand Planning
• Minimum of 5 years of experience in the pharmaceutical, immunology, biologic/biotech, or medical industry

Benefits