Assistant/Associate Brand Manager - International Marketing

About This Role

This role involves contributing to the development of international brand strategies and identifying global new product launch opportunities for Church & Dwight, collaborating with various marketing and cross-functional teams.

Responsibilities

• Support Senior Brand Manager in the development, execution and tracking of brand short-term and long-term growth strategies
• Provide overall marketing support to the International markets to enable the execution of core brand strategies
• Act as liaison between lead market Marketing and International Marketing teams to represent international needs and assess the impact of initiatives on the global business
• Responsible for global monitoring and analysis of syndicated sales and market share data and analyzing competitive trends
• Support key project execution for local markets including new product launches, line extensions, packaging redesign and marketing campaigns
• Work along-side cross-functional partners, (e.g. R&D/Engineering, Operations, Trademark and Regulatory), to ensure product eligibility and compliance
• Partner with Supply Chain to ensure operational continuity/executional excellence related to the on-going sales and expansions of our brands abroad
• Track/report on global new product roll-outs and performance vs planned goals
• Support the development of global brand footprint via brand positioning and communication strategies
• Develop International Playbooks to define Marketing Fundamentals, Go-To Market Strategies, and Brand Guidelines for all internal & external global partners
• Contribute to overall creative brief process and development of global brand communications, such as advertising for traditional and digital media
• Execute and oversee the packaging development process to ensure global consistency
• Coordinate and distribute communication plans to ensure consistent global brand communication strategies

Requirements

• BA/BS degree
• 2+ years in Marketing
• Self-motivated, solution-oriented, collaborative
• Ability to work under tight deadlines independently and as part of a team
• Ability to multi-task and prioritize based on shifting business needs
• Excellent English oral and written communications skills

Qualifications

• BA/BS required. MBA preferred.
• 2+ years in Marketing. Ideal candidate will have both classic CPG/FMCG.

Nice to Have

• MBA
• Experience with classic CPG/FMCG
• Experience working with international markets and constituents
• Additional language proficiency

Benefits