Assistant Media Planner

About This Role

Assist in the planning, buying, and execution of media strategies that align with clients' advertising objectives, working closely with senior team members.

Responsibilities

• Assist team with negotiations with sites for interactive proposals to obtain the best plans possible for the agency
• Utilize planning tools such as ComScore, MRI, Vivvix and other resources to formulate relevant plans for clients
• Create decks for media recommendations that thoroughly and clearly explain/showcase recommendations
• Keep abreast of current trends and the latest technological advances in research and media
• Traffic creative across all clients to media partners
• Monitor all live media campaigns daily to ensure everything is running smoothly
• Oversee and produce reports for client campaigns based on set reporting cadence
• Work with team members to assist on POV's to evaluate various opportunities for clients
• Work with Planner/Supervisor to keep up to date billing charts and work with the billing department to ensure all bills are paid
• Assist in optimizations/monitoring for YouTube, TikTok and Facebook

Requirements

• Education or background in marketing/advertising including but not limited to digital media, traditional media, or social media
• Exceptional written, verbal and negotiation skills
• Strong organizational skills and ability to adapt and juggle multiple projects
• Strong collaborator working in a team environment
• Desire to learn
• Proficient in PowerPoint, Excel, Word, and Google Suite (Docs, Sheets, Slides, etc.)

Qualifications

• Bachelor’s degree is preferred

Nice to Have

• Experience on Higher Education, B2B, Financial or Gaming clients
• Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.)
• Knowledge and understanding of tools and resources such as ComScore, MRI, Vivvix, eMarketer
• Ability to use third-party ad servers to traffic media campaigns and pull reports, experience with DCM ideal
• Paid experience with social platforms beyond YouTube, TikTok, and Facebook

Skills

* Required skills