Assistant Director of Annual Giving

About This Role

This role supports Albany College of Pharmacy and Health Sciences' Annual Giving efforts, including managing the Annual Fund, overseeing the matching gift program, and contributing to data integrity and project management within Advancement.

Responsibilities

• Support the planning, development, and execution of all Annual Fund mailings, including direct mail solicitations, segmented appeals, stewardship postcards, and year-end campaigns
• Assist in developing and deploying digital fundraising campaigns, including email solicitations, Giving Tuesday outreach and messaging, and multi-channel stewardship communications
• Coordinate production timelines, proofing, printing, and mailing logistics with internal and external partners
• Work closely with Advancement Resources to ensure donor segmentation, data pulls, and mailing lists are accurate and timely
• Help develop appeal messaging, themes, and segmentation strategies to increase alumni participation
• Monitor performance of appeals and campaigns and prepare summary reports to inform strategy and continuous improvement
• Increase employer matching gift participation by developing targeted marketing materials - print, email, web, and social media
• Implement strategies, aligned with the Annual Fund marketing plan, to encourage alumni at matching-gift companies to maximize their giving

Requirements

• Bachelor's degree
• 3-5 years of experience in Annual Fund operations, volunteer management, or related advancement work

Qualifications

• Bachelor's degree
• 3-5 years of experience in Annual Fund operations, volunteer management, or related advancement work (higher education preferred)

Nice to Have

• Experience in higher education advancement