Adobe Journey Optimizer (AJO) Expert

About This Role

This role is for an Adobe Journey Optimizer expert to design, deploy, and optimize omni-channel customer journeys for large-scale enterprise implementations. The expert will collaborate with cross-functional teams to translate requirements into scalable journey solutions and ensure best practices in data governance and compliance.

Responsibilities

• Design, build, and manage end-to-end customer journeys using Adobe Journey Optimizer
• Collaborate with marketing and business teams to translate requirements into scalable journey solutions
• Configure decisioning logic, offers, personalization, and message orchestration across channels
• Integrate AJO with Adobe Experience Platform datasets and profiles
• Monitor, troubleshoot, and optimize journeys for performance and reliability
• Ensure best practices around data governance, consent, and compliance
• Support testing, deployment, and ongoing enhancements of customer journeys
• Provide guidance and recommendations to improve customer engagement and experience

Requirements

• 5-8 years of experience in marketing automation, customer journey orchestration, and digital personalization
• Strong hands-on expertise with Adobe Journey Optimizer (AJO) in designing, deploying, and optimizing omni-channel customer journeys
• Proven experience working with cross-functional teams including marketing, data, and technology stakeholders
• Experience supporting large-scale enterprise implementations and customer engagement platforms
• Adobe Journey Optimizer (AJO) – Journey design, offers, decisioning, orchestration
• Adobe Experience Platform (AEP) – Profiles, datasets, schemas, identity service
• Channel execution: Email, Push, SMS, In-App messaging
• Data integration using APIs, streaming and batch ingestion
• SQL and basic scripting for data analysis and segmentation
• Understanding of customer data platforms (CDP) and real-time personalization
• Familiarity with consent management and data privacy standards

Qualifications

• 5-8 years of experience in marketing automation, customer journey orchestration, and digital personalization

Nice to Have

• Adobe Campaign / Adobe Target experience

Skills

* Required skills